DALL’ITALIA ALLA SPAGNA: MARCO PANTANI, EROE IMMORTALE E PRODOTTO CULTURALE INESAURIBILE

Abstract

Marco Pantani (1970-2004) is one of the great heroes of Italian sport, with an international impact that very few sportsmen in the history of this country have managed to reach. This research analyses the image of this sporting hero and how he has been transformed into a collective symbol through the narration of his life in a wide range of cultural products such as books, films, TV series and consumer goods of all kinds. At the same time, this research also aims to study how the controversial image of Pantani has been constructed through the Spanish press in this country.